History is replete with examples of companies that offered giveaway or discount promotions only to have them become a bit too successful. The idea is to get publicity and drive traffic without hurting your bottom line too badly. But KFC's loss leader might just turn into a big loss.
The Oprah connection is generating huge publicity. "Kentucky fried chicken coupons" is No. 11 on Google trends this morning. It's also interesting that, amid KFC's campaign to "Unthink What You Thought About KFC," the company is promoting the meal that the Colonel has been serving for 50 years. You can dowload a coupon for a free two-piece chicken meal, sides and a biscuit until midnight eastern time today.
No matter the ultimate cost or volume, the true test will be whether the promotion sustainably pulls KFC out of the lagging ranks of fast food chains.
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